Digital Marketing Canada | SEO, PPC, Social Media Marketing | Big0
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Digital Marketing Services in Canada
Big0 delivers comprehensive digital marketing services designed specifically for the Canadian market, helping businesses grow through search engine optimization, paid advertising, social media marketing, and content strategies that resonate with Canadian audiences. Our bilingual marketing expertise and deep understanding of Canada's unique digital landscape drive measurable results across all provinces.
With digital marketing teams in Toronto, Vancouver, Montreal, Calgary, and Ottawa, we understand the nuances of Canadian marketing: bilingual SEO and content (English/French), Google.ca optimization, CASL (Canadian Anti-Spam Legislation) compliance, regional market differences, Canadian consumer behavior, and cultural sensitivities across diverse Canadian demographics.
Why Canadian Businesses Choose Big0 for Digital Marketing
Bilingual Marketing Expertise Native-level fluency in both English and French with Quebec French marketing specialization, translation that converts (not just literal translation), culturally appropriate messaging, and bilingual campaign management across all channels.
Google.ca & Canadian Search Optimization Deep expertise in Canadian search including Google.ca ranking factors, Bing.ca optimization, Canadian local search, provincial and city-specific targeting, and Canadian search behavior patterns.
CASL Compliance Expert knowledge of Canada's Anti-Spam Legislation ensuring compliant email marketing, consent documentation, opt-in/opt-out mechanisms, and protection from significant CASL penalties ($10M for businesses).
Pan-Canadian Market Knowledge Understanding regional differences including Toronto (multicultural, diverse), Vancouver (Asia-Pacific influenced, sustainability-focused), Montreal (French-first, creative), Calgary (affluent, resource-sector), and French Canada (Quebec, Acadie, Franco-Ontarian communities).
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Get Started TodayComprehensive Digital Marketing Services
Search Engine Optimization (SEO)
Technical SEO Foundation for search visibility including website crawlability and indexing, site speed optimization, mobile-first optimization, Core Web Vitals, structured data (schema.org), XML sitemaps, robots.txt configuration, HTTPS security, and canonical URL management.
On-Page SEO Content and page optimization including keyword research (Canadian market), title tag optimization, meta description optimization, header tag structure (H1, H2, H3), content optimization, internal linking strategy, image optimization (alt text, compression), and URL structure.
Off-Page SEO Building authority and trust including link building (Canadian websites), digital PR and outreach, brand mentions, local citations, social signals, review management, and influencer partnerships.
Local SEO Dominating local search results including Google Business Profile optimization, local citations (Canadian directories), local keyword optimization, location pages, review generation and management, local link building, and NAP consistency (Name, Address, Phone).
Bilingual SEO Optimizing for both English and French including separate English and French URLs (hreflang tags), keyword research in both languages (different search behavior), French content creation (Quebec French), bilingual link building, Google.ca and Google.fr optimization, and cultural adaptation (not just translation).
Pay-Per-Click Advertising (PPC)
Google Ads Paid search advertising on Google.ca including search campaigns (text ads), shopping campaigns (product listings), display advertising, video advertising (YouTube), remarketing campaigns, Performance Max campaigns, and bilingual campaign management.
Microsoft Advertising (Bing Ads) Bing.ca advertising including search campaigns, audience targeting, LinkedIn profile targeting, and lower cost-per-click than Google (often 30-50% cheaper).
Social Media Advertising Paid social campaigns including Facebook and Instagram ads, LinkedIn advertising (B2B), Twitter/X advertising, TikTok advertising, Pinterest advertising, and Snapchat advertising.
Shopping Ads E-commerce advertising including Google Shopping campaigns, Facebook/Instagram Shopping, dynamic product ads, product feed optimization, and seasonal campaign management.
Campaign Management Ongoing optimization including keyword research and selection, ad copywriting (A/B testing), landing page optimization, bid management and optimization, audience targeting and refinement, conversion tracking and analytics, budget allocation across campaigns, and ROI reporting.
Social Media Marketing
Social Media Strategy Building engaged communities including platform selection (based on audience), content calendar development, posting frequency optimization, engagement strategy, influencer partnerships, and community management.
Content Creation Engaging social content including image and graphic design, video production and editing, copywriting and captions, hashtag research, bilingual content (French/English), user-generated content campaigns, and seasonal/trending content.
Platform-Specific Marketing:
Facebook Marketing - Organic content and community building - Facebook Ads campaigns - Event promotion - Facebook Groups - Messenger marketing
Instagram Marketing - Visual content strategy - Stories and Reels - Instagram Shopping - Influencer partnerships - Hashtag strategy
LinkedIn Marketing - B2B thought leadership - Company page optimization - LinkedIn Ads - Employee advocacy - Lead generation
TikTok Marketing - Short-form video content - Trending audio and hashtags - TikTok advertising - Influencer collaborations - Gen Z audience targeting
Twitter/X Marketing - Real-time engagement - Customer service - Thought leadership - Twitter Ads - Trending topics
YouTube Marketing - Video content production - Channel optimization - YouTube advertising - Influencer partnerships - Video SEO
Content Marketing
Content Strategy Strategic content planning including audience research and personas, content pillars and themes, editorial calendar, keyword mapping, content formats (blog, video, infographic, etc.), distribution strategy, and measurement framework.
Blog Content SEO-optimized blog articles including keyword-targeted articles, thought leadership content, how-to guides and tutorials, industry news and insights, case studies and success stories, and bilingual blog content.
Video Marketing Engaging video content including explainer videos, product demonstrations, customer testimonials, behind-the-scenes content, educational webinars, and social media videos (Reels, TikTok, YouTube Shorts).
Infographics & Visual Content Shareable visual assets including data visualization, process diagrams, comparison charts, industry statistics, and social media graphics.
Downloadable Assets Lead generation content including whitepapers and ebooks, industry reports, templates and tools, checklists and guides, and case studies.
Email Marketing
Email Strategy Effective email programs including list segmentation, automation workflows, personalization strategy, A/B testing framework, and CASL compliance (critical in Canada).
Email Campaigns:
Promotional Emails - Product launches - Sales and discounts - Seasonal campaigns - Event promotions
Nurture Campaigns - Welcome series - Educational content - Lead nurturing - Re-engagement campaigns
Transactional Emails - Order confirmations - Shipping notifications - Account updates - Password resets
Newsletter - Regular company updates - Industry news - Curated content - Thought leadership
Email Development - Responsive email design - Template development - Personalization and dynamic content - Bilingual email templates - Deliverability optimization - List hygiene and management
Conversion Rate Optimization (CRO)
CRO Strategy Improving website conversions including conversion funnel analysis, user behavior analysis (heatmaps, session recordings), A/B testing and multivariate testing, landing page optimization, form optimization, checkout optimization (e-commerce), and mobile conversion optimization.
User Experience (UX) Improving usability including user research and testing, information architecture, navigation optimization, mobile UX, page speed optimization, and accessibility improvements.
Analytics & Insights Data-driven optimization including Google Analytics 4 setup and configuration, conversion tracking, goal and event setup, custom reporting, attribution modeling, and user segmentation.
Reputation Management
Online Reviews Managing your online reputation including Google Business Profile reviews, Facebook reviews, industry-specific platforms (Yelp, TripAdvisor, etc.), review response management, review generation campaigns, and handling negative reviews.
Brand Monitoring Tracking online mentions including social media monitoring, Google Alerts setup, brand mention tracking, competitor monitoring, and sentiment analysis.
Crisis Management Protecting your brand including crisis communication strategy, rapid response protocols, stakeholder communication, and reputation recovery.
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Get Started TodayBilingual Digital Marketing for Canada
French vs. English Marketing Strategies
Different Search Behavior French and English Canadians search differently including different keywords and phrases (not direct translations), different search intent, different content preferences, and regional variations (Quebec French vs. Acadian French).
Cultural Differences Marketing messaging adaptation including humor and tone differences, cultural references and values, sensitivity to language politics (Quebec), family vs. individual focus, and brand loyalty patterns.
Platform Preferences Different social media usage including Facebook more popular in Quebec, Instagram growing across Canada, TikTok strong with younger demographics, LinkedIn for B2B across Canada, and Twitter/X varies by region.
Quebec Digital Marketing
French-First Approach Quebec requires French priority including French content published first or simultaneously, French as prominent language, French in advertising (Bill 101 compliance), French customer service, and English as secondary option.
Quebec-Specific SEO Optimizing for Quebec search including Quebec French keywords (not European French), Montreal, Quebec City, Laval, Gatineau local SEO, .quebec domains consideration, and francophone link building.
Quebec Social Media Platform strategies for Quebec including Facebook dominant in Quebec, Instagram growing rapidly, TikTok popular with younger Quebecers, LinkedIn for B2B, and local influencer partnerships.
Quebec Advertising Paid campaigns for Quebec market including French ad copy (Quebec voice, not European), cultural imagery and references, Quebec holidays and events (Saint-Jean-Baptiste, etc.), local testimonials and case studies, and Quebec media buying.
Bilingual Campaign Management
Parallel Campaigns Running English and French simultaneously including separate campaigns for each language, language-specific landing pages, separate tracking and analytics, budget allocation by language, and performance comparison and optimization.
Translation Management Beyond literal translation including transcreation (creative adaptation), cultural appropriateness review, Quebec French vs. International French, SEO keyword integration, and native speaker review.
Bilingual Content Calendar Coordinating content across languages including simultaneous publishing (French/English), Quebec-specific content, English Canada-specific content, translated content prioritization, and bilingual social media scheduling.
CASL Compliance for Email Marketing
Canada's Anti-Spam Legislation (CASL)
What is CASL? Canadian anti-spam law with serious penalties including applies to all commercial electronic messages (emails, SMS, social DMs), requires consent before sending, includes significant penalties (up to $10M for businesses), has private right of action (individuals can sue), and is one of the world's strictest anti-spam laws.
Express Consent Explicit permission to send emails including opt-in forms (checkboxes not pre-checked), clear identification of sender, purpose of communication stated, easy unsubscribe mechanism, and consent documentation (record keeping).
Implied Consent Limited scenarios including existing business relationship (purchase within 2 years, inquiry within 6 months), conspicuous publication (email on website), and family/personal relationships.
CASL-Compliant Email Marketing: - Double opt-in preferred - Clear sender identification - Subject line not misleading - Unsubscribe mechanism (process within 10 days) - Business contact information - Consent records retention (minimum 3 years) - Regular list cleaning
Our CASL Compliance Services
Compliance Audit Reviewing current practices including email list audit, consent documentation review, email template review, opt-in/opt-out process review, and risk assessment.
Implementation Achieving compliance including CASL-compliant opt-in forms, email template updates, unsubscribe mechanism implementation, consent documentation system, and training for marketing team.
Ongoing Compliance Maintaining compliance including consent record management, list hygiene and cleaning, template compliance checking, process documentation, and compliance monitoring.
Digital Marketing Across Canada
Toronto Digital Marketing
Canada's largest and most diverse market with multicultural demographics and highly competitive landscape.
Market Characteristics: - Extremely diverse (50%+ foreign-born) - Highly competitive across all industries - Strong digital adoption - High advertising costs (competitive) - Multicultural marketing opportunities
Recommended Strategies: - Hyper-local targeting (neighborhoods) - Multicultural marketing (beyond English/French) - Competitive differentiation critical - Mobile-first (high smartphone adoption) - Social media highly active
Vancouver Digital Marketing
West coast market with sustainability focus and Asia-Pacific connections.
Market Characteristics: - Environmentally conscious consumers - Asia-Pacific cultural influence - Outdoor recreation lifestyle - Tech-savvy population - Real estate/housing dominated
Recommended Strategies: - Sustainability messaging - Visual platforms (Instagram, Pinterest) - Outdoor/lifestyle content - Chinese language marketing (Mandarin, Cantonese) - Influencer marketing
Montreal Digital Marketing
Bilingual market requiring French-first approach with creative, culturally distinct audience.
Market Characteristics: - French-first requirement (Bill 101) - Culturally distinct from English Canada - Creative and artistic community - Strong local business support - Price-conscious consumers
Recommended Strategies: - Quebec French content (not European) - Cultural authenticity crucial - Local influencers and partnerships - Facebook dominant platform - Montreal-specific SEO
Calgary Digital Marketing
Affluent market with energy sector focus and high purchasing power.
Market Characteristics: - High household incomes - Conservative business culture - Energy sector dominated - Outdoor recreation lifestyle - Business-to-business opportunities
Recommended Strategies: - LinkedIn for B2B - Premium positioning - Industry-specific content - Local community involvement - Conservative messaging tone
Ottawa Digital Marketing
Government and technology market with bilingual requirement and B2B focus.
Market Characteristics: - Government sector dominated - Bilingual market (not just French Quebec) - B2B technology sector - Conservative business culture - Educated workforce
Recommended Strategies: - Bilingual content essential - LinkedIn for government/B2B - Thought leadership content - Security and compliance messaging - RFP and procurement focus
Industry-Specific Digital Marketing
E-commerce Digital Marketing
SEO for Online Stores - Product page optimization - Category page SEO - Technical SEO (site speed, mobile) - Schema markup for products - Blog content for awareness
Paid Advertising - Google Shopping campaigns - Dynamic remarketing - Facebook/Instagram Shopping - Seasonal campaign management - Abandoned cart campaigns
Email Marketing - Abandoned cart emails - Post-purchase follow-up - Win-back campaigns - Promotional campaigns - Loyalty programs
Conversion Optimization - Product page optimization - Checkout optimization - Mobile commerce - Trust signals (reviews, guarantees) - Personalization
B2B Digital Marketing
LinkedIn Marketing - Company page optimization - Thought leadership content - LinkedIn Ads - Employee advocacy - Lead generation forms
Content Marketing - Whitepapers and ebooks - Case studies - Webinars - Industry research - Email nurture campaigns
Account-Based Marketing (ABM) - Target account identification - Personalized campaigns - Multi-channel engagement - Sales and marketing alignment - Attribution and measurement
SEO for B2B - Industry keyword targeting - Thought leadership content - Solution pages optimization - Case study SEO - Local B2B SEO
Healthcare Digital Marketing
Compliance Marketing - PIPEDA-compliant practices - Provincial health privacy (PHIPA, PIPA) - Medical advertising regulations - Health Canada guidelines - Testimonial restrictions
Patient Acquisition - Local SEO (Google Business Profile) - Healthcare directory listings - Patient review management - Educational content - Video marketing
Digital Patient Experience - Online appointment booking - Patient portal promotion - Telemedicine marketing - Patient education - Email communication
Real Estate Digital Marketing
Local SEO - City and neighborhood targeting - Google Business Profile - Real estate platform integration - Virtual tour optimization - Schema markup for properties
Social Media - Property showcase (Instagram) - Facebook advertising (targeting) - Video tours (YouTube, TikTok) - Client testimonials - Neighborhood highlights
Lead Generation - Property valuation tools - Mortgage calculators - Home buying guides - Email nurture campaigns - Retargeting campaigns
Financial Services Digital Marketing
Regulatory Compliance - IIROC/MFDA advertising rules - Provincial securities regulations - FCAC guidelines (federal) - Balanced messaging requirements - Disclaimer management
Trust Building - Educational content - Client testimonials (compliant) - Professional credentials - Security messaging - Transparency
Lead Generation - Financial calculators - Educational resources - Webinars and seminars - Email nurture campaigns - Referral programs
Digital Marketing Success Stories
E-commerce Brand - National SEO & PPC
Challenge: Canadian e-commerce brand selling outdoor gear needed to increase online sales and reduce dependence on paid advertising, competing against large international retailers.
Solution: Comprehensive digital marketing including bilingual SEO (English/French), Google Shopping campaigns, Facebook/Instagram advertising, content marketing (blog, videos), email marketing (abandoned cart, nurture), and conversion rate optimization.
Results: - 245% increase in organic traffic (12 months) - 180% increase in online revenue - 45% reduction in customer acquisition cost - Organic traffic now 60% of total (from 25%) - Expanded profitably into Quebec market - 4.2x ROAS on paid advertising
B2B SaaS Company - Lead Generation
Challenge: Toronto-based B2B SaaS company needed qualified leads for sales team, targeting Canadian mid-market companies across multiple industries.
Solution: B2B digital marketing program including LinkedIn advertising and organic, content marketing (whitepapers, case studies), SEO for industry keywords, Google Ads (search), email nurture campaigns, and account-based marketing (ABM) for top targets.
Results: - 340 qualified leads per month (from 45) - 28% lead-to-opportunity conversion rate - $2.4M in closed revenue attributed to digital marketing - 85% increase in demo requests - 65% reduction in cost-per-lead - Successful expansion into US market using Canadian playbook
Quebec Restaurant Chain - Local SEO & Social
Challenge: Montreal-based restaurant chain with 12 locations needed to increase foot traffic and compete against delivery apps, requiring French-first digital presence.
Solution: Local digital marketing including Google Business Profile optimization (all 12 locations), French social media (Facebook, Instagram), user-generated content campaigns, online review management, local influencer partnerships, and Google Ads (local campaigns).
Results: - 450% increase in Google Business Profile views - 15,000+ Instagram followers (from 2,000) - 4.6-star average Google rating (from 3.8) - 35% increase in online reservations - 28% increase in foot traffic (measured) - Successful launch of 3 new locations
National Home Services - PPC & CRO
Challenge: Canadian home services company operating in 25 cities needed to scale lead generation profitably while maintaining quality.
Solution: Performance marketing program including Google Ads (local campaigns by city), Microsoft Advertising, call tracking and attribution, landing page optimization (CRO), mobile optimization, and seasonal campaign management.
Results: - 5,200 qualified leads per month (from 1,800) - 55% reduction in cost-per-lead - 42% increase in conversion rate (landing pages) - 6.8x return on ad spend (ROAS) - Expanded to 35 cities - Built scalable lead generation engine
Digital Marketing Pricing for Canada
SEO Services
CAD $2,000 - $10,000+/month - Basic local SEO: $2,000-$4,000/month - Multi-location SEO: $4,000-$8,000/month - Enterprise SEO: $8,000-$20,000+/month - Bilingual SEO: +30-50% premium - Includes: keyword research, on-page optimization, content creation, link building, reporting
PPC Management
CAD $1,500 - $8,000+/month + ad spend - Small campaigns (<$5K/month ad spend): $1,500-$2,500/month - Medium campaigns ($5K-$20K/month): $2,500-$5,000/month - Large campaigns ($20K-$100K+/month): $5,000-$10,000+/month - Typical management fee: 15-20% of ad spend - Includes: campaign setup, ongoing optimization, landing pages, reporting
Social Media Marketing
CAD $2,000 - $8,000+/month - Basic social media (2-3 platforms): $2,000-$3,500/month - Comprehensive social (4+ platforms): $3,500-$6,000/month - Enterprise social media: $6,000-$15,000+/month - Includes: strategy, content creation, posting, engagement, advertising, reporting
Content Marketing
CAD $3,000 - $15,000+/month - Blog content (4-8 posts/month): $3,000-$5,000/month - Comprehensive content: $5,000-$10,000/month - Enterprise content program: $10,000-$25,000+/month - Bilingual content: +40-60% premium - Includes: strategy, writing, design, SEO optimization, distribution
Email Marketing
CAD $1,500 - $6,000+/month - Basic email program: $1,500-$3,000/month - Automated campaigns: $3,000-$5,000/month - Enterprise email marketing: $5,000-$12,000+/month - Includes: strategy, design, copywriting, automation, CASL compliance, reporting
Full-Service Digital Marketing
CAD $5,000 - $25,000+/month - Small business package: $5,000-$10,000/month - Mid-market package: $10,000-$20,000/month - Enterprise package: $20,000-$50,000+/month - Includes: SEO, PPC, social media, content, email, analytics, strategy
Note: Ad spend is additional to management fees. Typical ad spend recommendations: $3,000-$10,000/month for small businesses, $10,000-$50,000/month for mid-market, $50,000+/month for enterprise.
Frequently Asked Questions
Canadian digital marketing has several unique aspects. Bilingual requirements are significant - Quebec and parts of New Brunswick/Ontario require French content, and many national brands need bilingual marketing. CASL (Canadian Anti-Spam Legislation) is stricter than US CAN-SPAM, requiring express consent for email marketing with serious penalties for violations. We target Google.ca and Bing.ca rather than .com versions, which have different ranking factors and search behavior. Canadian spelling and terminology differs (colour vs. color, etc.) which affects SEO and paid search. The Canadian market is smaller (38M vs. 330M), requiring different budget expectations and market segmentation. Regional differences are pronounced - Quebec markets very differently than Toronto or Calgary, with cultural differences beyond just language. Cross-border considerations matter for Canadian companies selling to US (currency, shipping, advertising compliance) or vice versa. Media costs vary - generally lower than major US markets but higher than US tier-2 cities. Consumer behavior differs in brand loyalty, payment preferences, social media usage, and seasonal patterns. We optimize all campaigns specifically for the Canadian market rather than just adapting US strategies.
It depends on your target market. You need bilingual marketing if you operate in Quebec (Bill 101 requires French), target francophone customers anywhere in Canada (Quebec, New Brunswick, Ontario, Manitoba franco communities), are a national brand serving all Canadians, sell to government (federal government requires bilingual), or want to maximize Canadian market reach (Quebec is 23% of Canadian population). You may not need bilingual if you only operate in English Canada, target English-speaking demographics specifically, are a local business outside Quebec, have limited budget (focus on primary market first), or operate in niche B2B where English is industry standard. Even if not required, bilingual marketing can provide competitive advantages through access to Quebec market (often underserved by English companies), better government relations, enhanced corporate reputation, recruitment in bilingual markets, and differentiation from US competitors. Start with your primary language market, then expand to bilingual when budget and market opportunity justify. For Quebec market specifically, French-first approach is essential - not just translation but true cultural adaptation. We help clients determine if bilingual marketing makes business sense based on target market, growth objectives, budget, and competitive landscape.
CASL (Canada's Anti-Spam Legislation) is one of the world's strictest anti-spam laws, significantly affecting email marketing. Key requirements include express consent (opt-in) required before sending commercial emails - implied consent is very limited, identification of sender clearly in every email, subject lines must not be misleading or deceptive, unsubscribe mechanism in every email (must process within 10 days), business contact information required, and consent records must be kept for minimum 3 years. Penalties are severe with administrative monetary penalties up to $1M for individuals and $10M for businesses, private right of action allowing individuals to sue, and corporate officers can be personally liable. CASL affects purchased email lists (generally prohibited - can't buy consent), third-party email marketing (sender responsible even if using agency), social media DMs (commercial messages require consent), and text messages (SMS marketing covered). To comply, we implement double opt-in (confirming email address and consent), CASL-compliant opt-in forms (checkboxes not pre-checked), clear consent documentation, easy unsubscribe, regular list cleaning (removing unengaged), and consent record retention. Many email platforms (Mailchimp, Constant Contact, etc.) have CASL features, but you remain responsible for compliance. Violations can result in significant penalties - we've seen enforcement actions for millions of dollars. We ensure all our email marketing services are CASL-compliant from the start.
Timelines vary significantly by channel and strategy. SEO (organic search) typically shows initial improvements in 3-4 months with significant results in 6-12 months - SEO is long-term investment that compounds over time. PPC (paid advertising) delivers immediate traffic (within days) with optimization ongoing - expect 2-3 months to optimize campaigns for best performance. Social media shows engagement quickly (weeks) but follower growth and brand awareness takes 3-6+ months, while social advertising works similarly to PPC. Content marketing builds over time - first 3 months establishing foundation, 6-12 months seeing traffic growth, 12+ months seeing significant lead generation. Email marketing gets quick wins (weeks) for promotional campaigns, with automated nurture campaigns optimized over 2-3 months. Conversion rate optimization (CRO) shows results within 1-2 months from testing, with ongoing optimization continuous. Overall program results follow this pattern: Month 1-3 (foundation and setup), Month 4-6 (early results and optimization), Month 7-12 (significant results), Month 12+ (compounding returns). Factors affecting timeline include competition level, budget investment, starting point (brand new vs. existing digital presence), market conditions, and strategy execution. We recommend minimum 6-month commitment for meaningful results and 12+ months for optimal ROI. Digital marketing is not "set it and forget it" - it's continuous optimization and improvement.
Both have advantages for different objectives - often best to use both strategically. Google Ads (Search) is best for high purchase intent (people actively searching for solutions), immediate lead generation, local services ("near me" searches), B2B marketing (research phase), and specific product searches. Advantages include high intent traffic, measurable ROI, scalable quickly, and works for most industries. Google Ads typically delivers 30-50% of digital marketing ROI for most businesses. Social media advertising (Facebook, Instagram, LinkedIn, TikTok) excels at brand awareness and reach, audience targeting (demographics, interests, behaviors), visual products, B2C e-commerce, retargeting website visitors, and younger demographics. Advantages include precise targeting, lower costs per click, visual storytelling, and social proof. Social media works well for impulse purchases, lifestyle products, and building awareness before purchase intent. Our recommendations vary by business type: B2B companies typically allocate 60-70% to Google Search, 30-40% to LinkedIn and remarketing; E-commerce typically splits 40% Google Shopping, 40% Facebook/Instagram, 20% search; Local services focus 70-80% on Google Search and Local, 20-30% on Facebook; Brand-building campaigns emphasize 60-70% social media, 30-40% Google Display and YouTube. Start with high-intent channels (Google Search for most businesses) then expand to awareness channels (social media) as budget allows. We help determine optimal channel mix based on your business model, target audience, budget, and objectives.
We measure ROI through comprehensive tracking and attribution. First, we define goals and KPIs including revenue and sales, leads and conversions, website traffic and engagement, brand awareness metrics, customer lifetime value, and return on ad spend (ROAS). We implement tracking including Google Analytics 4 (GA4), conversion tracking pixels, call tracking, CRM integration, e-commerce tracking, and multi-touch attribution. Key metrics we track are cost per acquisition (CPA) - cost to acquire a customer, return on ad spend (ROAS) - revenue per dollar spent on ads, customer lifetime value (CLV) - total value of customer relationship, conversion rate - percentage of visitors who convert, and overall marketing ROI - (revenue - marketing cost) / marketing cost. Attribution models we use include last-click attribution (credit to final touchpoint), first-click (credit to first touchpoint), linear (equal credit to all touchpoints), time-decay (more credit to recent touchpoints), and data-driven attribution (algorithmic credit assignment). We provide reporting including monthly performance reports, campaign analytics, channel performance comparison, ROI and ROAS by channel, conversion funnel analysis, and recommendations for optimization. For most clients, we track both immediate ROI (sales this month from this month's marketing) and long-term ROI (customer lifetime value, brand equity, organic ranking improvements). Digital marketing ROI typically improves over time as we optimize campaigns, build organic rankings, and better understand your customer journey. We provide transparent reporting showing exactly where your budget goes and what results it generates.
Yes, Quebec marketing is one of our specialties with native French speakers from Quebec on our team. Our Quebec marketing services include French-first content strategy (not just translations), Quebec French copywriting (not European French), cultural adaptation (beyond language), Quebec-specific SEO (different keywords and search behavior), French social media marketing, Quebec influencer partnerships, Montreal/Quebec City/Laval local marketing, and Bill 101 compliance (Charter of French Language). Key Quebec marketing differences from English Canada include language is identity (using proper Quebec French essential), cultural pride and distinct identity, strong local business preference, Facebook dominant platform, different humor and messaging styles, family-oriented values, and sensitivity to language politics. Common mistakes to avoid are using European French (sounds foreign to Quebecers), direct English translation (misses cultural nuance), treating Quebec as afterthought (needs same investment as English), Toronto-centric messaging (alienates Quebec), ignoring Quebec holidays (Saint-Jean-Baptiste, etc.), and English-first approach (violates Bill 101, reduces effectiveness). We develop Quebec marketing strategies that respect cultural identity, use authentic Quebec French, leverage local insights and influencers, optimize for Quebec platforms and search behavior, and meet legal requirements. Quebec represents 23% of Canadian population and a distinct market opportunity - done right, Quebec marketing delivers strong ROI and builds lasting customer relationships. We help English-Canadian and international companies successfully enter and grow in the Quebec market.
Ready to grow your business with digital marketing? Contact Big0 today for a free digital marketing consultation and discover how we can help you reach Canadian customers through SEO, PPC, social media, and content marketing. Serving Toronto, Vancouver, Montreal, Calgary, Ottawa, and businesses across Canada.
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